As a creator, it's hard to differentiate yourself, especially on social media. Which platform is the best fit to promote a podcast on? What's the best way to get my specific brand across to users?
According to Book and Brush, as of 2020, more than 500 million Instagram users post ONE BILLION stories each day. Even better? More than half of people surveyed expressed interest in a product or brand after watching their IG story. Clearly, Insta's the place to be, and Bins is a great way to engage with potential listeners through stories in a unique way.
For example, if you're podcaster who often interviews guests, take the Bin you created after the tutorial in 2.1 and post it on your story. It’s an engaging story for your audience because they get an announcement that your new episode is live, plus they can explore the additional content you put in your Bin. Tag the guest and any other content creators mentioned so they can repost your Bin to their story as well. This will help your podcast reach new audiences in a simple fifteen second story!